Parallel to his art career Gert Rappenecker has been working for many years as a fotomodel for fashion and advertising and also as an actor in commercials. In his latest artistic work “Paradise Productions” he combines the world of fashion and advertising with the world of art using photos and publications from his work as a model.
As in previous works Rappenecker refers to consumerisme and mass media. But in addition to this he uses his own mass media portraits as ready-mades and integrates them beyond their original contents and “messages” in the context of art.
With “Paradise Productions” Gert Rappenecker launches a fictitious campaign with no (advertising)purpose and shows, as in earlier work groups, his interest in creating subtle shifts in reality as well as the human longing to live “in paradise”.